Date
-
Client Name
L74 CIDERS
Sector Industry
ALCOHOL / BEV
Location/Country
NASHIK, INDIA
- about the project
The Challenge
L74 Ciders is rooted in craft, process, and authenticity — where every bottle reflects natural ingredients, brewing technique, and brand character.
The challenge was to move beyond generic beverage visuals and create a product shoot that visually communicated the cider-making journey itself — from raw ingredients to finished drink.
The brand required storytelling that felt grounded, tactile, and premium while preserving the honesty of its craft-driven identity.
- what we do
Our Strategic Approach
We designed a visual concept centered around process, texture, and authenticity — turning product creation into a cinematic narrative.
Our execution focused on:
- Ingredient-driven storytelling showcasing natural elements and brewing details
- Controlled lighting to enhance liquid texture, color depth, and material feel
- Macro compositions highlighting craftsmanship and freshness
- Cinematic framing that elevated the product while maintaining raw authenticity
Every visual was crafted to reflect how the cider is made — not just how it looks.
- the result
The Outcome
- Positioned L74 Ciders as a premium craft beverage brand.
- Delivered a refined cinematic product film and premium content library for brand marketing
- Translated craft process into compelling visual storytelling
- Strengthened L74’s authentic, artisanal brand positioning
- Created high-end assets suitable for digital campaigns and product launches
- Built a long-term visual foundation for consistent brand communication